̨ɫ Group and FAO Schwarz Sign Exclusive Agreement to Open Toy and Candy Stores in Airports Across the United States
EAST RUTHERFORD, N.J., March 14, 2018 – ̨ɫ Group (NYSE: HUD), a leader in North American travel retail, announced it has signed an exclusive agreement with FAO Schwarz to serve as the exclusive airport retailer for FAO Schwarz and FAO Schweetz product and shops, with estimated openings by the end of 2019.
̨ɫ Group and FAO Schwarz will work closely on new store openings and brand extensions across the United States that build upon the founding principles of the iconic New York–based toy brand.
“̨ɫ Group is committed to delivering exceptional, one-of-a-kind experiences to our guests,” said Michael Levy, chief merchandising officer at ̨ɫ Group. “FAO Schwarz is an iconic brand that will offer a fresh and unique shopping environment for travelers. Their remarkable global recognition, combined with our expansive footprint, make ̨ɫ Group and FAO a seamless partnership, and we are proud to add them to our outstanding portfolio of stores across North America.”
“FAO has provided a magical experience for children for over 150 years and we are proud to keep this tradition alive by crafting transformative retail experiences in new environments,” said David Niggli, chief merchandising officer for FAO Schwarz. "Extending the enthusiasm surrounding our retail rollout to airports across North America is an exciting and natural progression for the brand, and we are thrilled to partner with ̨ɫ Group, a leader in the space."