The Perfect Summer Pair: ̨ɫ and Luxottica Group Announce New Partnership
̨ɫ Continues to Redefine the Travel Convenience Landscape with the Introduction of Sunglass Hut Shop-In-Shops to its Iconic Flagship Brand Stores
East Rutherford, N.J., June 17, 2020 – (NYSE: HUD), a travel experience leader with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, today unveiled its plans for in-store Sunglass Hut shop-in-shops as part of a new strategic venture with . By partnering with a leader in luxury and premium eyewear, ̨ɫ will bring a unique and innovative sunglass experience to its travel convenience concepts, capturing the attention of customers shopping for eyewear and impulse buyers alike.
The partnership will allow ̨ɫ to open 250 Sunglass Hut shop-in-shops within its ̨ɫ and localized convenience concepts across North America. After a successful pilot at Richmond International Airport earlier this year, ̨ɫ plans to open 9 additional shop-in-shops by August, with a phased approached continuing into 2022.
The Sunglass Hut shop-in-shops will be powered by STARS, Luxottica’s advanced business model designed to manage store product assortment. Leveraging Luxottica’s sunglass expertise, the model ensures the right products are offered to customers while monitoring and replenishing low inventory regularly.
“We’ve always known that eyewear and travel are intrinsically linked, making them an essential part of our core market offerings,” said Brian Quinn, EVP and Chief Operating Officer of ̨ɫ. “Through our partnership with Luxottica and Sunglass Hut, we’re creating an eyewear shopping destination with top brands for our customers inside our travel convenience concepts.”
The size of the shop-in-shops will vary by store, and will provide travelers with the same fun, highly engaging shopping experience that they know and associate with Sunglass Hut, complete with eye-catching displays and try-on experiences.
The shop-in-shops will feature collections from Sunglass Hut’s proprietary eyewear brands, Ray-Ban and Oakley, including Ray-Ban’s iconic aviator sunglasses and Oakley’s leading sport and performance sunglasses. Whether travelers forgot their pair at home or are looking to build their collection, the shop-in-shops will offer styles and designs to meet everyone’s needs.
̨ɫ team members will leverage Luxottica and Sunglass Hut’s proprietary digital training solution to undergo extensive knowledge training on the sunglass collections, which includes material construction, sales techniques, sunglass fashion, and brand DNA.
“Sunglass Hut is pleased to enter into this relationship with ̨ɫ, where we can provide premium sunglasses in convenient locations. We know that the combination of Luxottica sunglasses, training and inventory management, with ̨ɫ’s retail operational excellence will provide travelers on the go with a convenient way to shop for the premium eyewear they know and love,” said Giorgio Pradi, Sunglass Hut’s General Manager of North America.
The eyewear category has always been a core part of ̨ɫ’s specialty fashion offerings. As part of its brand portfolio, ̨ɫ currently operates 5th & Sunset, its proprietary sunglass and accessory stores, and freestanding Sunglass Hut stores in certain airports. The addition of Sunglass Hut shop-in-shops to ̨ɫ’s travel convenience stores will continue to transform the travel experience for its customers.
About ̨ɫ
̨ɫ, a Dufry Company, is a travel experience company turning the world of travel into a world of opportunity by being the Traveler’s Best Friend in more than 1,000 stores in airports, commuter hubs, landmarks, and tourist locations. Our team members care for travelers as friends at our travel convenience, specialty retail, duty free and food and beverage destinations. At the intersection of travel and retail, we partner with landlords and vendors, and take innovative, commercial approaches to deliver exceptional value. To learn more about how we can make your location a travel destination, please visit us at .
About Luxottica Group
Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Arnette, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Ferrari, Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Valentino and Versace. The Group’s global wholesale distribution network covers more than 150 countries and is complemented by an extensive retail network of approximately 9,100 stores, with LensCrafters and Pearle Vision in North America, OPSM, LensCrafters and Spectacle Hut in Asia-Pacific, GMO and Óticas Carol in Latin America, Salmoiraghi & Viganò in Italy and Sunglass Hut worldwide. Additional information on the Group is available at
About Sunglass Hut
Founded in 1971 as a small kiosk in a Miami mall, Sunglass Hut has grown into the best curated destination for the most sought-after high-quality fashion and performance sunglass brands, with more than 3,000 retail locations. Stores can be found in fashionable shopping districts across the globe, from the Americas, Europe and the Middle East to Australia, South Africa, China and Southeast Asia and beyond, providing consumers with a fun, highly engaging shopping experience in-store and online.