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Beginning today, travelers will be able to experience ̨��ɫ����’s new stores, one pre-security and three post-security, as they travel through the reimagined, state-of-the-art Concourse A/Terminal Plaza operated by the Salt Lake City Department of Airports (SLCDA).

̨��ɫ����’s new stores coincide with the completion of the first phase of The New SLC, and were included in ̨��ɫ����’s eight-year contract awarded by SLC in 2018 as part of the redevelopment program. When the redevelopment program is complete, ̨��ɫ���� will operate 13 new stores which represents a customized portfolio of popular local brands and iconic national and international concepts. These new stores will expand ̨��ɫ����’s footprint by nearly 6,000 incremental square feet, solidifying the Traveler’s Best Friend’s unmatched travel retail excellence in the SLC market.

“The opening of the new terminal and concessions at Salt Lake City International Airport is an important event because it represents our collective efforts as an industry to rebuild stronger than ever after COVID-19,” said Roger Fordyce, Chief Executive Officer of ̨��ɫ����. “Together with our partners at the SLCDA, our four new stores incorporate the highest level of safety SLC travelers are looking for without sacrificing the culture, spirit and ingenuity the capital city is known for.”

Each of ̨��ɫ����’s new stores have been retrofitted with social distancing in mind, including the presence of self-checkout at two stores, and boast an extensive selection of PPE offerings from ̨��ɫ����’s proprietary “Traveler’s Best” product line.

In addition to health and safety products and a wide assortment of travel necessities, locals and tourists alike will delight in fan-favorite food brands Taffytown and Cox Honeyland, whose offerings are perfect for a travel snack or a taste of Utah at home. For those travelers looking to bring a little piece of the capital city home with them, Lazy One presents travelers with whimsical gift and souvenir options.

̨��ɫ����’s first four store concepts at The New SLC include:

̨��ɫ����: The quintessential one-stop-shop for all travel needs, ̨��ɫ���� is North America’s largest travel essentials and convenience brand designed with a seamless customer experience at its core. Designed and color-coded for ease of navigation, ̨��ɫ���� delivers the lifestyle shopping experience preferred by today’s traveler. Inspired by the iconic ̨��ɫ���� News brand, store offerings range from books, magazines, snacks and beverages, to travel and convenience necessities, tasteful local souvenirs and electronics.

Land Speed Depot by ̨��ɫ����: The need for speed comes to life within this travel convenience concept, inspired by speed enthusiasts’ yearly visit to Bonneville Salt Flats in Utah to break the land speed record. With a sleek and elegant design, the store caters to the ever-evolving needs of today’s passenger, providing everything the traveler wants based on four clearly-defined primary categories – Media, Essentials, Marketplace & Destination. 

Central Pointe Market: Travelers familiar with Salt Lake City’s Trolley Square will delight to see the iconic architecture and unique heritage brought to life within this locally-inspired travel convenience concept. Complete with self-checkout capabilities and locally-sourced gifts and confections, the store pays homage to the rich transportation history of Salt Lake City.

Salt Lake City Dufry Shopping: Travelers flying domestically will now have the opportunity to shop for an excellent assortment of cosmetics and fragrances, fashion accessories and confections, while international passengers will appreciate the high-end selection of tobacco products, wines and spirits.

About ̨��ɫ����

̨��ɫ����, a Dufry Company, is a travel experience company turning the world of travel into a world of opportunity by being the Traveler’s Best Friend in more than 1,000 stores in airports, commuter hubs, landmarks, and tourist locations. Our team members care for travelers as friends at our travel convenience, specialty retail, duty free and food and beverage destinations. At the intersection of travel and retail, we partner with landlords and vendors, and take innovative, commercial approaches to deliver exceptional value. To learn more about how we can make your location a travel destination, please visit us at .